https://www.katestanton.com/home daily 0.75 2021-05-22 https://www.katestanton.com/about daily 1.0 2023-11-29 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/2d627679-5d4f-47cf-a48f-b1811cfdb7ac/katestanton.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katestanton.com/contact daily 0.75 2022-01-25 https://www.katestanton.com/resumecv daily 0.75 2021-09-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904871-IJY33BXSJQA0OIFROI1H/image-asset.jpeg Resume/CV - Experience Kate Stanton is a freelance writer based in Melbourne, Australia. Media/Journalism frankie magazine and Smith Journal, Melbourne (Maternity Leave Contract 2019-2020) Branded content director MediaXPress, Melbourne (2017-2019) Branded content writer and editor Centre for Advancing Journalism, The Citizen, Melbourne (2016-2017) Cadet journalist The Sunday Age, Melbourne (2015) Intern United Press International, Washington, D.C. (2012 – 2015) Freelance homepage editor, web producer PBS NewsHour, Arlington, Virginia, USA (2009 – 2010) Assistant editor The Charlie Rose Show, New York, New York (2008) Editorial intern Other Work Office of Mayor Adrian Fenty, Washington, D.C. (2010 – 2011) Communications specialist Barack Obama Campaign for Change (2008) Hub director, field organiser Education University of Melbourne – Master of Journalism Completed: 2015 University of Michigan – Bachelor of Arts, American History Completed: 2008 Tech skills Content management systems Basic video filming and editing Adobe Premiere Pro https://www.katestanton.com/published-work daily 0.75 2023-12-02 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1623023261989-M0N4XD8QDJS9TPC1JYCN/shesacrowd.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622593569500-FINPS3EVUQUJQQ3QEI57/mammamia_katestanton.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622503170180-BMQXZTK62WN87JH1BI2A/australianwomanmarriesusprisoner.jpg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/27637e3d-66d4-4ea3-8df5-43c79e014a35/frankie_katestanton_hitheryon.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/a691697d-ffb5-4a14-a3cb-2ca43f0d426f/monaamin_katestanton.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/4f6ac5be-95f7-4515-a48a-76c27b49c09a/Screenshot+2023-11-29+at+1.23.57+pm.png Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/01d935b7-955a-4286-8624-e181b96a0f1d/kate+stanton+dolly+parton+verve+super.jpg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/98413d71-1300-420d-b3ab-4c569be588d5/%E2%80%A2+FINAL--2022+GRADUATES+GUIDE_72dpi.jpg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/643f5209-b0cb-440d-98c7-02f6b45266b1/Resized-Margot-Robbiee_INSIDE-NEW.jpg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1632181131850-R44H133OIMGL7P0TS586/1541122525817.jpg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1632181376888-TMEOCLPM2GGQM2CG8DW8/2_h13yqq.jpg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1632180740065-EKS2HZAGKYD7LNGIZHLX/0_0_850_1_100__News_the_ripped_bodice_frankie.jpg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622593312553-CWYIV3ANQ3WCV3938NAS/domainstory_katestanton.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622592465354-KRZ49OX8FKOMKPYPW98T/0_0_850_1_100__News_dude-cinema-frankie-1.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622592632679-O7LLZNVK3R9O3YHY9ZGL/germaine+greer.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1632378212652-GQ1WR07ON21T6LWO0JON/a8XntBmN.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1632378464530-PXSFIT47CWYF1HXM8VUD/dd055ad36be7d21f37daebf70cd848e6ece28cc7c1676ef46e10d058bc2a.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1632378801534-7RW4B3S28RHLPLK72BG8/868a6e5eac3c332a187b44a49da4e972a7dc72f7.jpeg Published Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622505123465-OP0N0OFRNHA7HE6E3X2A/katestanton_stanleywater.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622504031917-JEVFHQAXY7KH9NUU1WD5/TheMonthly_KateStanton.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622503991001-S77TDY2WKQGLMVHFTSE8/KateStanton_Eloping.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622593042143-R2TLBOZ2CM58Q2M1ZCRJ/theage_katestanton.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622593751886-ARUS22PBZ7PYWVJGDHT2/justinemurphy_theage.jpeg Published Work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1622608965799-T2S0OHN7A8SAWZGH06WJ/gun+violence+kate+stanton.jpeg Published Work https://www.katestanton.com/new-page daily 0.75 2023-03-27 https://www.katestanton.com/brandedcontent daily 0.75 2023-03-29 https://www.katestanton.com/brandedcontent/xero-campaign monthly 0.5 2022-03-19 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/77727d55-863d-4b37-bc05-18039a129d18/Screen+Shot+2022-03-19+at+11.29.28+am.png Branded Content - Strictly Business: Xero campaign with frankie magazine - Strictly Business: campaign for Xero and frankie magazine To encourage frankie magazine readers to sign up for Xero accounting software, we created content addressing the needs and interests of creative small business owners. The Strictly Business campaign involved videos, social media posts, an advice column, articles and even a $10,000 grant for a winning small business. Working with frankie’s marketing, editorial and design teams, as well as the client, I brainstormed and wrote the original content ideas, wrote articles, wrote social and ad copy, commissioned stories and produced video content. https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/2005b334-7346-497a-b0a3-3fe50ecdefc7/0_0_850_1_100__frankie_dd972305b74fa480210824b75cc553b6.jpg Branded Content - Strictly Business: Xero campaign with frankie magazine Dear Strictly Business advice column: launch, copywriting, commissioning design and subjects https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/7dcf5c9e-ff04-42d1-b9bd-e61e7cf174cc/0_0_850_1_100__News_emily-7.jpg Branded Content - Strictly Business: Xero campaign with frankie magazine What the heck is cash flow IGTV video: Copywriting for digital and social posts, video script-editing and production, idea generation, talent location https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/b9d4dd26-4824-4656-9004-95d81e3e8546/Screen+Shot+2022-03-19+at+11.05.16+am.png Branded Content - Strictly Business: Xero campaign with frankie magazine What the hell is marketing IGTV video: concept creation, social media copywriting, promotion, video script editing and commissioning https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/566fb67d-bc69-426c-9dea-af99e0868b14/Screen+Shot+2022-03-19+at+11.11.15+am.png Branded Content - Strictly Business: Xero campaign with frankie magazine Dear Strictly Business advice column: concept ideation, commissioning writer, web production, promotion via Facebook ads manager https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/dde2dfc8-bb7d-4761-89cc-c7c75de8465d/Screen+Shot+2022-03-19+at+11.26.08+am.png Branded Content - Strictly Business: Xero campaign with frankie magazine Strictly Business x Xero partnership launch: copywriting, working with client and marketing teams to come up with content and promotion strategy https://www.katestanton.com/brandedcontent/design-chats monthly 0.5 2022-03-19 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/d9d30257-eed9-4c84-a63c-6282bc0ace8e/designchats_frankie.jpeg Branded Content - Design Chats event with MSI - Design Chats: event with frankie magazine, Smith Journal and client MSI To encourage frankie magazine and Smith Journal readers to learn about MSI laptops, we hosted a Design Chats panel. In collaboration with MSI and editorial teams from frankie and Smith Journal, I organised and produced the event. My responsibilities included sourcing food, panelists, event hire, copywriting for marketing materials, question writing and more. https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/c15e9954-4444-4154-89dd-45cf27d96a87/design-chats-msi-frankie-6.jpg Branded Content - Design Chats event with MSI https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/849718e2-5b1c-4c53-b145-ec3dc9b5b630/design-chats-msi-frankie-7.jpg Branded Content - Design Chats event with MSI Interview for event promotion https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/d5be7df2-6ec3-456e-8971-780d3ba5cd21/design-chats-msi-frankie.jpg Branded Content - Design Chats event with MSI https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/f710edee-48b9-4557-b531-719979845b2e/design-chats-msi.jpg Branded Content - Design Chats event with MSI https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/451f7031-b99c-4152-9414-8f525219afbb/design-chats-inside-blog-frnakie.jpg Branded Content - Design Chats event with MSI https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/d4089d7d-b6da-47d0-a93d-b9e84866469d/Screen+Shot+2022-03-19+at+12.11.20+pm.png Branded Content - Design Chats event with MSI https://www.katestanton.com/brandedcontent/frocktobercampaign monthly 0.5 2022-03-19 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/b7ac8b61-5a55-4e9c-a2e8-362308aabb86/Minna_Gilligan_Frocktober_Split_1.jpg Branded Content - Frocktober campaign with OCRF and frankie magazine - Frocktober: campaign with frankie magazine and Ovarian Cancer Research Foundation To encourage frankie magazine readers join the Ovarian Cancer Research Foundation’s annual Frocktober campaign, we created digital content around the concept of wearing favourite frocks to raise funds and awareness for ovarian cancer research. Working with frankie’s photographers, writers and featured talent, as well as the client, I brainstormed and wrote the original content ideas, wrote articles, wrote social and ad copy, commissioned stories and produced video content. I also managed the promotion of our Frocktober content through tar https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/fa4038c6-a9a7-4329-9696-ebbc8ff0b62f/Screen+Shot+2022-03-19+at+12.21.09+pm.png Branded Content - Frocktober campaign with OCRF and frankie magazine My Favourite Frock video with frankie staff: copywriting, video editing, design briefs, concept creation https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/b2448d17-94fb-4eac-827c-53b28bc4dd24/Liz-Archer-Frocktober-3.jpg Branded Content - Frocktober campaign with OCRF and frankie magazine My Favourite Frock interview: concept creation, photography commissioning, article writing, web production and promotion https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/fd693684-a451-40f8-b461-c445a2c6a452/Screen+Shot+2022-03-19+at+12.26.06+pm.png Branded Content - Frocktober campaign with OCRF and frankie magazine Frocktober social promotion: copywriting for social posts, liaising with talent and concept creation https://www.katestanton.com/brandedcontent/bankaustralia-campaign monthly 0.5 2022-03-20 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/ee931a5c-6a43-4f5c-8ea5-89f0a67fe0b2/school-of-frankie.jpg Branded Content - school of frankie campaign with Bank Australia - school of frankie: campaign for Bank Australia To encourage frankie magazine readers to sign up for Bank Australia, we created content focusing on the importance of personal finance and other grown-up life skills. The school of frankie campaign involved print and online articles, as well as a personal finance educational event. Working with frankie’s marketing, editorial, advertising and design teams, as well as the client, I brainstormed and wrote the original content ideas, wrote articles, wrote social and ad copy, commissioned stories and organised the ‘money matters’ webinar. https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/fe2f8fae-5836-460c-a2cd-d694abca211b/Screen+Shot+2022-03-20+at+9.37.49+am.png Branded Content - school of frankie campaign with Bank Australia school of frankie social promotion: wrote copy and worked with design on school of frankie imagery https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/b5e5d7cd-16e6-425c-b7d0-46ae50d58fc5/0_0_850_1_100__News_money_matters_webinar_850x670.jpg Branded Content - school of frankie campaign with Bank Australia money matters webinar: organised and hosted sold out money matters webinar, wrote marketing copy, promoted event on Facebook and Instagram https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/1647734255300-JDMERZI126R000CVSA3J/0_0_850_1_100__frankie_b21cdb0382e78e06c31960e40ea2e7cc.jpg Branded Content - school of frankie campaign with Bank Australia school of frankie web content: wrote, commissioned and planned 'school of frankie' web content https://www.katestanton.com/brandedcontent/bankaustralia-campaign-2 monthly 0.5 2022-03-20 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/6073bc26-47e8-45eb-9ca2-dc8955ede0d6/greenweek_620x415.jpg Branded Content - frankie's green week campaign with Bank Australia - frankie’s green week: campaign with Bank Australia To encourage frankie magazine readers align with Bank Australia’s environmental values, we created a digital campaign around Earth Day. The ‘green week’ campaign involved online articles, IGTV videos and other social media content. Working with frankie’s marketing, editorial, advertising and design teams, as well as the client, I brainstormed and wrote the original content ideas, wrote articles, wrote social and ad copy and commissioned stories. I also developed and produced an IGTV video where frankie staff committed to sustainability pledges, such as composting and using sustainable products. https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/5c3511e8-2bac-4753-93b0-a5ca28698603/Screen+Shot+2022-03-20+at+11.22.56+am.png Branded Content - frankie's green week campaign with Bank Australia frankie staff sustainability video: scripted, produced and co-edited video featuring frankie staff, who made and discussed their sustainability pledges https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/8039f64f-efa1-40a7-9c0e-0b694453d420/Screen+Shot+2022-03-20+at+11.25.33+am.png Branded Content - frankie's green week campaign with Bank Australia social media content: planned and commissioned social media content https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/3024fac8-c195-4044-bc77-14d2257a55e8/0_0_850_1_100__frankie_5e3c059ff1202312be4c4f00307a848a.jpg Branded Content - frankie's green week campaign with Bank Australia online articles: commissioned and planned online articles related to sustainability https://www.katestanton.com/brandedcontent/frankiexspotlight monthly 0.5 2022-03-20 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/906597c0-0f87-429d-b56b-320355f1c298/Screen+Shot+2022-03-20+at+11.54.59+am.png Branded Content - 'get festive' campaign with Spotlight - get festive: campaign for Spotlight and frankie magazine To encourage frankie magazine readers to pick up their Christmas decorating supplies from Spotlight Stores, we created content around the idea of a DIY festive season. The ‘get crafty’ campaign involved an online article, three Instagram carousels, one DIY video and an online hand-lettering workshop. Working with frankie’s marketing, editorial and design teams, I brainstormed and wrote the original content ideas, wrote an online article, wrote social and ad copy, commissioned talent and planned the hand-lettering workshop. https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/7ee6b235-9a71-4718-9965-854f8c882ce5/Screen+Shot+2022-03-20+at+12.03.53+pm.png Branded Content - 'get festive' campaign with Spotlight Festive living room decor Instagram carousel with @imakestagram: created concept and commissioned talent https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/0c7a1a96-a751-413d-a2f2-8ab6a983278a/Screen+Shot+2022-03-20+at+12.06.04+pm.png Branded Content - 'get festive' campaign with Spotlight Festive table setting Instagram carousel with @jesshope: created concept and commissioned talent https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/15966bf7-f7a1-4dd4-9b91-72c8abf798b0/Screen+Shot+2022-03-20+at+12.08.22+pm.png Branded Content - 'get festive' campaign with Spotlight Online hand-lettering workshop with Spotlight: created concept, worked with talent, produced event, commissioned design work https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/48b2b123-eba0-4784-b2e1-07bf6d0e8d82/0_0_850_1_100__News_frankie-christmas-craft-2.jpg Branded Content - 'get festive' campaign with Spotlight Connecting with loved ones online article: created concept, commissioned article and produced article for web https://www.katestanton.com/copywriting daily 0.75 2023-11-29 https://www.katestanton.com/copywriting/project-one-ephnc-7ye3h monthly 0.5 2023-03-27 https://www.katestanton.com/copywriting/project-one-ephnc-7ye3h-6dgzl monthly 0.5 2023-03-27 https://www.katestanton.com/copywriting/project-one-ephnc-7ye3h-6dgzl-mppyg monthly 0.5 2023-03-27 https://www.katestanton.com/copywriting/project-one-ephnc-7ye3h-6dgzl-mppyg-sj667 monthly 0.5 2023-03-27 https://www.katestanton.com/copywriting/project-one-ephnc-7ye3h-6dgzl-mppyg-sj667-rhhy4 monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/684d8983-8a0a-48bd-aede-9c7ab6630822/Screenshot+2023-03-27+at+11.29.06+am.png https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/0778545d-1cbd-4dea-aeda-57a632ac1aa2/Screen+Shot+2022-10-10+at+3.41.06+pm.png https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/7ad4d4d6-ec14-4496-a9ae-ac2390e59f20/Screen+Shot+2022-10-10+at+3.43.41+pm.png https://www.katestanton.com/copywriting/project-one-ephnc-7ye3h-6dgzl-mppyg-sj667-rhhy4-g8cha monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/bda98801-70ff-4bfc-96f7-05fef530d459/screencapture-links-email-99designs-e-evib-2023-03-30-10_12_59.jpg https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/9a8d89a3-3298-4a6b-979a-e70a07f7148d/screencapture-links-email-99designs-e-evib-2023-03-30-10_04_24.jpg https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/b49876ca-d64f-4997-9b39-121253bfd9d9/screencapture-links-email-99designs-e-evib-2023-03-30-10_09_55.jpg https://images.squarespace-cdn.com/content/v1/6023a2c3377c5c5a9e1b327b/a39d8429-4cf3-470f-9b82-29af00bbaf4a/screencapture-links-email-99designs-e-evib-2023-03-30-10_15_10.jpg https://www.katestanton.com/copywriting/project-one-ephnc-7ye3h-7bpm4 monthly 0.5 2023-11-29 https://www.katestanton.com/copywriting/project-one-ephnc-7ye3h-gcbwd monthly 0.5 2023-11-29